Raw Pressery, situated in Mumbai, provides a selection of cold-pressed juices, smoothies. The business has increased the range of products it offers to include almond milk, coconut water. The brand has gained popularity in India due to its focus on healthy and natural ingredients, and its wide variety of juice blends and flavors. Raw Pressery's products are sold in major cities throughout India and are also available for home delivery through their website and mobile app.
Problem Solved
The project aimed to reposition Raw Pressery as a premium, gourmet product in a competitive market dominated by lower-priced alternatives. The brand faced challenges related to its premium pricing, packaging that lacked appeal, and a need for stronger storytelling to connect with health-conscious consumers. Additionally, the brand sought to differentiate itself through unique, artisanal flavors that would resonate with its target audience.
My Approach
Conducted consumer research to understand preferences for sustainability and premium experiences.
Developed a brand repositioning strategy that focused on storytelling, sustainability, and artisanal ingredients.
Designed new packaging using glass bottles to elevate the brand’s luxury appeal and refreshed its visual identity.
Final Output
Raw Pressery relaunched with premium packaging, new artisanal flavors, and a stronger brand narrative focused on sustainability and health.
Introduced unique flavors like Pineapple Basil and Blackberry Thyme to enhance its gourmet positioning.
Executed an experiential marketing campaign, including influencer collaborations and juice pairings at PVR Cinemas to engage with the target audience.
Impact that can be created
30% increase in online sales and a 20% rise in website traffic within six months.
Successfully entered premium retail markets with new product lines.
25% increase in social media engagement, enhancing customer loyalty and brand recognition.
Positioned as a premium, artisanal brand, justifying higher price points.
